What is Pepsi Stars?
Pepsi Stars is a national youth football development initiative by PepsiCo Egypt in partnership with Right to Dream. It scouts, trains, and supports talented Egyptian boys and girls aged 8–11 through free community pitches, elite training, and education pathways toward professional careers or scholarships.
our partners
Right to Dream
Right to Dream (RTD) is a purpose-driven global football community of professional clubs and residential academies across Africa, Europe, and North America. Founded in 1999, RTD specializes in talent identification and talent development, creating opportunities for boys and girls to flourish both on and off the pitch. RTD’s unique model is built on three pillars: Football, Education, and Character. Every student-athlete follows one of two pathways: the football pathway, offering elite training and routes into professional clubs, or the education pathway, providing academic development and scholarships to leading schools and universities. In 2021, RTD was acquired by the Mansour Group, marking a new chapter in its global growth. RTD Egypt brings this vision to life through a residential academy in Badya, West Cairo, featuring state-of-the-art facilities that promote sporting and academic excellence and empower the next generation of Egyptian youth
Seven Group
Founded on extensive experience in marketing and sports, 7 Group delivers comprehensive services in corporate events, activations, media solutions, athlete management, sports academies, facility management, and consultancy. Our team of driven professionals combines strategy, creativity, and discipline to turn vision into reality.
PSK Analytics
PSK Analytics brings a data-informed perspective to the Pepsi Stars Program, enhancing how young talent is observed and supported. Using proven methodologies and advanced technology, PSK analyses player performance data to deliver objective, measurable insights that guide smarter decision-making and fairer evaluations. PSK is introducing the latest in football technology to Egypt, empowering every aspiring player to reach their full potential. PSK’s approach promotes a transparent, consistent, and engaging evaluation process, giving players and scouts richer feedback and a deeper connection to the game.